Visit www.solwomen.org to learn just how influential and involved in solar women really are.
Guided by a mission to promote the involvement of women in the advancement of all aspects of the solar energy industry, the emergence of groups like Women In Solar is one of the more interesting signals that the solar market is maturing.
Recent reports now show how women at home, too, take the lead in starting family discussions about investing in solar, often doing the research required to be sure the family makes the right decision, while sometimes cajoling their spouses along.
So now, with groups like Women In Solar earning non-profit status, and positioning themselves to become the goto resource for over half the world’s population, Men In Solar need to heed the writing on the wall: Know your customer. She’s more into solar than you might think.